Recently a rather well-known institution of higher learning sent me a piece of slickly-formatted promotional material for their _____Fest, which is evidently some sort of college recruiting wingding.
On the front, it boasts that _____Fest is “THE PREMIER EVENT FOR YOUR YOUTH GROUP THIS FALL.” Huh.
On the back, they tip their hand as to their strategy: “Bring your teens early to _______Fest and let them be part of our Fall Visitors Weekend.”
“Enjoy two days of college life at _____.”
“Experience classes, chapel, dorm life, and great activities.”
And why would this be appealing to teenagers? The noble-minded people at ______ College evidently don’t put much stock in teenagers’ ability to value what they will observe from “two days of college life at ______” nor in “classes, chapel, dorm life, and great activities.” Hence the need for _____Fest. They say as much in another text box:
“Teenagers love ______Fest. With giant inflatables, go-carts, dodgeball, and so much more, your teens will be active all day long.”
Perhaps for clarification, we could lay bare the nature of the appeal by use of an ellipsis: “Teenagers love…giant inflatables, go-carts, dodgeball, and so much more…”
And I suppose they will love ______ College for the same reasons.
Give the gift of bran!
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Bags of Bran 
If the promo material is as slick as your description, then its recyclability is doubtful. Check for the triangle, but don’t expect one. I like the traditional form of recycling: flick the match, glory in the flames, delight in the carbon floating on the breeze, and exult as the remnants drop to the earth in eagerness to form new saplings.
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Comment by Jeremy August 18, 2014 @ 7:47 pmThat’s very true. I should probably look at a repurposing strategy since it might not work to recycle it.
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Comment by christopheram September 27, 2014 @ 11:59 am